There is no singular sports betting event quite like the Super Bowl. There are near-endless betting listings priced for just one football game, with over 1,000 options offering almost any possibility when paired in the same-game parlay market. 

That variety allows astute bettors to find the most inefficient price for a particular event and exploit it from different angles. PFF’s research and development team spent time pricing out as many markets as possible using PFF’s charting data.

Below are the best opportunities based on this exercise, with numerous other positive expected value bets highlighted in PFF’s best bets tool.

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Best Bets Tool

Los Angeles Rams vs. Cincinnati Bengals

PLAYER PROPS

WR Cooper Kupp, Los Angeles Rams: Over 8.5 receptions (+105, Caesar’s)

Kupp is as automatic as they come at going over his closing reception prop number — he's done so in 14 of 20 games this season. The plus price offerings in a handful of weeks made Kupp the highest-profit player prop target in the 2021 season. On the biggest stage, it only makes sense that the Rams' offense will stick with what got them there. 

And make no mistake, Kupp is the player who makes this offense go. He is the first player in the past five seasons to record over a 30% team target and air yards share, and he was open per PFF charting on over 50% of his total targets. His ability to separate maximizes quarterback Matthew Stafford’s strengths and turned the Rams into one of the best offenses in the NFL.